Shock tactic advertising.

Ok so in Northern Ireland the DOE (DEPARTMENT OF THE ENVIRONMENT) put out adverts to try and enforce safer driving, at the start when they first came out, when i was a good bit younger, they were horrifying and i had to turn them off. I still do on occasions. Now though people in Northern Ireland seem to accept them and feel they are important to have on TV, in order to get the point across.

The 2012 campaign… was.. well a shock and couldn’t believe it, but again important. So heres the video before I talk about it and I warn you now it might be a shock.

This adverts was easy one of the most shocking I have ever seen…
Is it right or socially acceptable? Well as I said above that at the start it was shocking and people went mad, but if you asked them then what they thought it would have been very different to now. Now these kid of adverts are socially acceptable in Northern Ireland and people think its a must. The number of deaths on the road has went down over the year, weather its because of this or better cars I’m not sure but in other countries where the like of this isn’t shown the death toll hasn’t changed. Its something I personally think should be all over the UK and Europe if it isn’t because although shocking its a must in fighting road traffic accidents.
What I love about these adverts though and especially this one is that they don’t always target the driver which is very important.
So the goods…

  • Its gets the point across to all ages.
  • Its a brilliant piece of advertising in that it get peoples attention straight away.
  • It plays on people emotions.
  • Well made and produced.
  • Has potential to be put all over the UK and Europe.

The bad…

  • It may not be culturally acceptable in other countries
  • It scares kids and adults alike

To be honesty I personally cant see much wrong with it, yes it scares me… but thats the point I’m scared into driving right and taking care on or around the road and to be mindful about other people.

Thanks for the read and if you like feel free to comment THANKS 😀