This was the big PR campaign in Northern Ireland for the last two years, to really get the people going.
Im gonna jus have a ramble here about the actual campaign and the designs of it all and maybe a bit of a complain about it two but hey might be worth the read.
Northern Ireland after the troubles of years gone by as many of yous may know off, well it was a dull and grim place not much going for it. So what should the government do about this bad image the world has of an amazing place? Why lets just rebrand the country itself… well I have to say what a good idea, rebranding the whole country and its people! We are a friendly bunch of people we may have our differences but when it comes down to it were all the same and I personally think we needed to all have the rebrand so we all felt as one for a change.
Well clearly as you can see that the estimates are looking good for jobs, the GDP and the number of visitors to the country. Now that its nearing the end of 2012 I wonder if they got the extra 150,000. Its a great idea in getting money flowing into a part of the UK that doesn’t have much going for it other than tourism.
Ok so why 2012 you ask… good question because originally I wondered it myself, then i thought about it… 2012 is a big year for Northern Ireland, it marks 100 years of the building of Titanic, giants causeway finally gets its new tourist building, the UVF was started up meaning this was the start of the actual country itself and of course the 2012 london olympics and the Queens diamond jubilee. It seems to have been all go in this wee small corner of the earth this year… but all was included in this campaign.
Now onto the fun part… breaking down the actual rebrand.
The Logo, its a funny one because the way it is allows for the words to be changed, it be used on everything and look different from the one you may just have seen minutes before but you understand straight away what it is and what its about.
Its so simple really five colours are carried through the whole brand and then the white. The five colours are bright, cheerful, energetic and well fun looking, you can tell they have been really thought about because they are playing on peoples feelings.
The nice clean white really gives it that light and peaceful feeling like a free spirt, which I personally feel thats what they where trying to do with the freedom of the white representing the person and then the colours representing the country. So basically the country is taking you the person on an exciting fun filled adventure that allows you to explore and see so much.
These stripes of colour carry through the whole rebrand and you will see them on near everything.